OWN SALON
Helen, Kali Beauty
“You've helped me to grow my business and my income massively. I have my own private home salon now and I am really proud of that.”
“What started as a passion and a few appointments after work has grown into a business I truly love.”
Book with Anna at Anna Carter Permanent Beauty ↗

My journey into the lash industry began around 2019, when I completed my first lash training with Magda at ProLash Ireland.
I still smile when I think about those early days. I was working a full-time job, finishing at 3 pm, then heading straight home to start my second shift in my little home salon, usually with another two lash clients booked in.
And my very first practice models? My daughter and her friends, of course! They were incredibly patient while I was learning and perfecting my skills!
As my confidence grew, so did my client base. I continued learning, improving my techniques and expanding my knowledge, including completing brow lamination training with Magda.
After around nine months, I finally felt confident enough to leave my full-time job and follow my passion. I always joke that it was a bit like a pregnancy. Nine months of hard work, learning and preparation before my little business was born!
Together with my friend Magda from MAK Aesthetic, who was also starting from scratch, we took the plunge and opened our very first salon. We built it together from the ground up, and we still share that same space today, each running our own beauty business.
One of the things I'm most proud of is that some of my very first clients are still coming to me today. Their loyalty and trust mean more to me than words can say.
Today, I run Anna Carter Permanent Beauty in Dublin, offering lash extensions, lash lifts, brow treatments, permanent makeup and laser tattoo removal.
What makes my journey even more special is the connection I've maintained with Magda from ProLash Ireland. We've stayed in touch throughout the years, and she has always been so kind, warm and genuinely lovely. I still remember when she came to visit us and see our salon. It meant so much to me that she took the time to come and see what we'd created.
Looking back, I'm incredibly proud of how far I've come. What started as a passion and a few appointments after work has grown into a business I truly love.
But my journey doesn't end here. I still have dreams, goals and exciting plans for the future. I believe there's always room to grow, learn and achieve more. And I'm excited to see what the next chapter brings!
I'm truly grateful to Magda at ProLash Ireland for being part of where it all began and for staying part of my journey all these years.




OWN SALON
“You've helped me to grow my business and my income massively. I have my own private home salon now and I am really proud of that.”
WORKING IN A SALON
“ProLash Ireland provided me with the classic eyelash extension training that I needed to expand in the beauty industry.”
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